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LTV CAC Ratio: How SaaS Companies Should Calculate and Use It?

LTV CAC Ratio

If you are a SaaS business, then you must read this article for the following reasons: Understand what is LTV CAC Ratio? How to calculate LTV CAC Ratio? What does it indicate about your business? At present, more and more businesses are migrating their products from a purchase-based to a subscription-based model. This transition has … Read more

How Much of Your Revenue Should You Spend on SaaS Marketing?

How Much Of Your Revenue Should You Spend On SaaS Marketing

Developing a proper SaaS marketing plan is a formidable task. Running a successful marketing campaign that generates sales and leads for your business requires funding.  Some SaaS industry claims that a marketing budget should be 10% of business revenue. However, there is no straightforward rule or principle to determine the SaaS marketing budget. SaaS Companies … Read more

 Actionable Tips on SaaS Business Taxes

Actionable Tips On SaaS Business Taxes 1

  Whatever industry you are working in, you always have to deal with the taxes. SaaS business taxes are not different in this regard. In one of our previous articles, we have already discussed how to claim the tax credit in the SaaS business. This article will walk you through the fundamentals of SaaS business … Read more

SaaS Gross Margin: What is it and How To Calculate?

SaaS Gross Margin

If you are a SaaS business, then you must read this article for the following reasons: Understand why determining Gross Margin is important for your business How to calculate SaaS Gross Margin? How can your SaaS business improve this financial metric? Gross margin is a traditional financial metric that many sectors track, including traditional software, … Read more

The Ultimate Guide To Customer Retention Rate

Customer Retention Rate and Its Calculation

If you are a SaaS business, then you must read this article for the following reasons: Understand what is Customer Retention Rate? How to calculate Customer Retention Rate? Why is it important for a SaaS business to focus on this metric? Customer retention is a great challenge for many service companies in today’s highly competitive … Read more